Franchising is a growing phenomenon. More and more people are looking at Franchising as a potentially 'risk free' way of starting out a new business venture and escaping the job or daily grind of the 'rat race'.
One of the recurring difficulties I see lies with the Franchisee themselves. I am in no way pointing the finger at unsuccessful franchisees and saying it as all their fault as many commentators on the Internet do. What I do see is a lack of real understanding by prospective franchisees of what they really want in life.
You see, many people consider buying a Franchise as an escape from a dreaded job. They no longer want to work for someone else, they no longer want to take orders, they no longer want someone to earn the profit off their hard work and most of all they don't want to have someone else control their future destiny.
The main problem with most of these motivations is that they are ----- away from motivations. Most of the greatest goal setting courses, life coaches, psychologists and sales experts will agree that some of the strongest motivators are 'away from' motivators. That means that you are highly motivated to move away from a situation.
The stronger your displeasure with the situation then usually the stronger your motivation to move away from something. This means that if you really hate your job, your boss, your working hours and your salary you will be highly motivated to move away from the situation. You may seek out a Franchise as a 'cure' for your displeasure.
The downside of Away From motivators and goals is that once the initial displeasure has been escaped, the lower your motivation becomes. You have made the decision, chosen a new direction and moved away from your displeasure and at that point your discomfort starts to disappear. This is where problems can really start to happen.
The Answer?
Don't rely on Away From Motivators! Use 'To' motivators which pull you towards a better future or a desired situation that you really want to see happen. That way if you are motivated enough you will understand what you need to do to move you towards a Goal or better situation and you will be highly motivated to continually move towards it.
Consider Your Motivations By Asking Yourself:
1) What do I want my ideal day to look like in 1 Year, 3 Years and 5 Years time?
2) What do I really want to be doing every day?
3) How much income would I really like?
4) What do I love to do Professionally?
5) What do I love to do outside of work? How can I make sure I spend more time to do this?
If you have a vivid picture of where you really want to be and you are really highly motivated to move towards it. If you are assessing a Franchise and it will solve your 'Away From' motivators but not your 'To' motivators then ask yourself if it will really give you a successful outcome.
I have talked to and met many people who have had unhappy experiences with Franchises. There are many reasons why Franchises can fail and I look at many of them at my blog www.businessfranchiseinformation.com
Franchise Information is a hard hitting blog that examines the misunderstood world of Franchising. If you are considering buying a Franchise you HAVE TO read the blog at http://www.businessfranchiseinformation.com or the book at http://www.businessfranchiseinformation.com/course
Article Source: http://EzineArticles.com/?expert=John_B_Brown
One of the recurring difficulties I see lies with the Franchisee themselves. I am in no way pointing the finger at unsuccessful franchisees and saying it as all their fault as many commentators on the Internet do. What I do see is a lack of real understanding by prospective franchisees of what they really want in life.
You see, many people consider buying a Franchise as an escape from a dreaded job. They no longer want to work for someone else, they no longer want to take orders, they no longer want someone to earn the profit off their hard work and most of all they don't want to have someone else control their future destiny.
The main problem with most of these motivations is that they are ----- away from motivations. Most of the greatest goal setting courses, life coaches, psychologists and sales experts will agree that some of the strongest motivators are 'away from' motivators. That means that you are highly motivated to move away from a situation.
The stronger your displeasure with the situation then usually the stronger your motivation to move away from something. This means that if you really hate your job, your boss, your working hours and your salary you will be highly motivated to move away from the situation. You may seek out a Franchise as a 'cure' for your displeasure.
The downside of Away From motivators and goals is that once the initial displeasure has been escaped, the lower your motivation becomes. You have made the decision, chosen a new direction and moved away from your displeasure and at that point your discomfort starts to disappear. This is where problems can really start to happen.
The Answer?
Don't rely on Away From Motivators! Use 'To' motivators which pull you towards a better future or a desired situation that you really want to see happen. That way if you are motivated enough you will understand what you need to do to move you towards a Goal or better situation and you will be highly motivated to continually move towards it.
Consider Your Motivations By Asking Yourself:
1) What do I want my ideal day to look like in 1 Year, 3 Years and 5 Years time?
2) What do I really want to be doing every day?
3) How much income would I really like?
4) What do I love to do Professionally?
5) What do I love to do outside of work? How can I make sure I spend more time to do this?
If you have a vivid picture of where you really want to be and you are really highly motivated to move towards it. If you are assessing a Franchise and it will solve your 'Away From' motivators but not your 'To' motivators then ask yourself if it will really give you a successful outcome.
I have talked to and met many people who have had unhappy experiences with Franchises. There are many reasons why Franchises can fail and I look at many of them at my blog www.businessfranchiseinformation.com
Franchise Information is a hard hitting blog that examines the misunderstood world of Franchising. If you are considering buying a Franchise you HAVE TO read the blog at http://www.businessfranchiseinformation.com or the book at http://www.businessfranchiseinformation.com/course
Article Source: http://EzineArticles.com/?expert=John_B_Brown
Labels: Franchise Opportunity
0 Comments:
<< Home | << Add a comment