Picking A Winning Franchise!

Did you ever wonder why some franchises do great and why others go flat? Picking a winning franchise is not that difficult if you follow these steps to avoid losers.

To begin with, once a franchise is hyped by the media, you are too late. Two great examples of this are Quiznos, and Curves. A few years ago you could not stop hearing all these wonderful stories about these two franchises. Now just about every business broker in every town has them listed for sale. Why, because people bought at the end of the fad. Once the media is aware of a fad, the fad is about to pass.

There are so many franchise options out there, it is often difficult to know where to turn for a good one. There are three things to consider when deciding.

1. What do you enjoy doing- if you are passionate about something, you can convey that passion to your employees which makes them better employees.

2. Look for business that are already successful but have not been hit big by the franchise world yet. Curves took a successful business model (gyms) and franchised it. Quizno's saw there was already a demand for quick subs, they just tweaked it a bit. So do not by a franchise for a snow making company. Look for a segment where non franchised businesses are thriving.

3. Try to avoid a really old franchise. These have already been saturated and for the most part have nowhere to go but down.

If I was currently looking for a franchise, I would look at a 5 guys franchise. Good food, simple menu, not over saturated, not hyped yet.

Kurt Yordy
http://www.feedyourfamilyfeedtheworld.com

Article Source: http://EzineArticles.com/?expert=Kurt_Yordy

Labels:

Posted by manung36, Saturday, December 29, 2007 9:11 PM

0 Comments:

<< Home | << Add a comment