Franchising for Dummies was written by Michael Seid, Managing Director of MSA and the late Dave Thomas, founder of Wendy's International as a primer for prospective and current franchisors and franchisees. It does not replace the need for professional business and legal advisors but allows the reader to have a solid grounding into the world of franchising that will make them better decision makers, business managers and operators. It's your concise handbook to understanding franchising with two of the world's leading experts as your tour guides.
The first edition was one of the most successful books ever published on franchising. The reason it achieved such dominance as a reference guide for professionals in franchising and for those just starting their exploration of becoming franchisors and franchisees was summed up in a review by Franchise Update Magazine:
"Two of the leading experts in franchising have come together to write not only the definitive work on franchising but one that is witty, easy to read and cuts through the jargon found in the rest of franchise literature. Don't expect Franchising for Dummies to be a rah rah book in support of franchisors. It is often hard-hitting and opinionated. It challenges some common practices in franchising and provides a balanced view of the realities of the franchise relationship. Dave and Michael candidly reveal what makes some franchise systems great and why some franchisors should be avoided at all cost."
Franchising for Dummies carefully takes the reader through the legal issues surrounding franchising, helps the prospective franchisee understand how they should approach the selection of a franchise and also provides them guidance on operating their businesses and working within a franchise setting. For more mature or larger franchisees it deals with issues related to conflicts with the franchisor, terminations, expirations and acquiring additional or new franchise opportunities. For prospective and current franchisors it looks closely at how to become a franchisor and also how to manage the franchise relationship once you are a franchisor and how to expand their system domestically and internationally.
Scattered in-between its pages are growth strategies for franchisees, methods for hiring and training staff, finding locations and it even provide guidance on ending the franchise relationship. For franchisors it focuses in on what it takes to develop a franchise system from the feasibility of the concept to planning for the franchise system and creating the legal documents. It finishes with information on franchise system expansion in the United States and Internationally.
Franchising for Dummies 2nd edition is greatly expanded from the highly successful first edition. While the new book contains all of the same information from the first edition in an updated version, it adds considerably to the knowledge for franchisors and franchisees. The 2nd edition contains a vast CD Rom that also includes contributions from some of the most experienced franchise advisors in franchising. On the CD ROM you will find a workbook entitled Making the Franchise Decision which was written to help prospective franchisees work through the process of asking questions and gathering information from franchisors as they make their decision on which franchise to select. The CD Rom also contains a sample Employee Handbook, an analysis of franchise laws from around the world, an analysis of the construction of the Uniform Franchise Offering Circular, A Franchise Sales and Compliance Manual for franchisors, two Real Estate Workbooks - one for franchisees to assist them in finding the perfect location and the other for franchisors in managing the franchise system's real estate issues as well as other checklists and articles for franchisors and franchisees.
We are excited about the 2nd edition and as with the first edition, all proceeds from the book have been donated to the Dave Thomas Foundation for Adoption.
RAVE REVIEWS
"It is increasingly important that prospective investors know how to properly investigate franchising before taking the big step. Franchising for Dummies is a crucial guide for anyone who is seriously considering the path to small-business ownership. Michael and Dave's long experience and expertise in franchising makes them exceptional guides."
Matthew Shay
President, International Franchise Association
"Dave Thomas, the legendary founder of Wendy's and Michael Seid, one of the nation's leading franchise consultants, have written the ultimate franchise primer. Whether you are planning to become a franchisee or looking to start your own franchise system, don't go into franchising without it."
Lawrence "Doc" Cohen, CFE
Franchisee, Mrs. Fields Famous Brands
Chairman, International Franchise Association
"I have had the privilege of knowing Michael Seid for many many years and there is no human being on the planet with more knowledge about franchising than Michael. I have read his publications over and over again--and each time I learn something new that helps me grow my business. Anyone who makes their living in the "franchising world" is doing himself or herself a gross injustice by not making the time or effort to read this book."
Sidney Feltenstein, CFE
Chairman-Sagittarius Brands
Captain D's Seafood and Del Taco
Past Chairman - International Franchise Association
"Franchising for Dummies is the most important book prospective franchisees and those interested in becoming franchisors should read. "We routinely turn to MSA to perform critical assignments for our clients - including such industry leaders as Pizza Hut, 7-Eleven, Arby's and The Miss Universe Organization - and in this book you get what you need to know straight from the nation's leading consulting expert".
David Kaufmann
Senior Partner
Kaufmann, Feiner, Yamin, Gilden & Robbins
New York
"I have known and worked with Michael and his partner Kay Ainsley for many years. If you want to understand the world of franchising and have the knowledge and tools to make the right decisions along the way, Franchising for Dummies is a must read!"
Dick Rennick, CFE
CEO, American Leak Detection Holding Company
Past Chairman - International Franchise Association
"I have been involved in franchising both as a franchisee and a franchisor for more that 30 years. Franchising for Dummies hits all the critical points. The book is well written and presents the information that's needed to understand the incredible opportunities in franchising. Thanks for writing this book."
Mike Isakson, CFE
President, ServiceMaster Clean
At every Wing Zone Discovery Day, our prospective franchisees receive two disclosure documents. The first is the Uniform Franchise Offering Circular, as prescribed by law and the second is Franchising for Dummies. There is no easier way to translate legalese into layman's English, than placing these two documents side by side.
Stan Friedman, CFE
Executive Vice President, Wing Zone
"Michael brings insight and a wealth of practical experience to Franchising for Dummies. I have worked for many years with Michael and his expertise has made him the leading consultant in franchising and invariably our clients' first choice as an advisor."
Arthur L. Pressman
Co-Chair, Franchise and Distribution Practice Team
Nixon Peabody LLP, Boston, MA
"I have had the privilege of working with Michael Seid for many years in support of franchising at the International Franchise Association. Michael Seid and Dave Thomas has penned a must read for anyone interested in creating a successful franchise system or becoming a franchisee. Franchisees and franchisors alike owe a debt of gratitude to Michael and Dave for this fine work."
James H. "Jim" Amos Jr., CFE
Chairman Emeritus, MBE/UPS
Chairman of SONA MED Spa
Past Chairman - International Franchise Association
"Franchising for Dummies provides the "nuts and bolts" information you need to make a franchising decision. It's easy to read and contains a wealth of insight. I especially like the final section including Ten Keys to Franchise Success and Ten Questions to Ask Before You Buy a Franchise. I wish all my franchise candidates would read this book."
Scott R. Haner, CFE
VP, Franchise Recruiting
Yum! Brands, Inc.
Franchisor of Taco Bell, Pizza Hut, KFC, A&W and Long John Silver
"A must read for anyone with an interest in franchising. This book tells it the way it is from someone who knows it best"
Steve Siegel
Managing Partner, Brookside Consulting
Past Chairman - International Franchise Association
The first edition was one of the most successful books ever published on franchising. The reason it achieved such dominance as a reference guide for professionals in franchising and for those just starting their exploration of becoming franchisors and franchisees was summed up in a review by Franchise Update Magazine:
"Two of the leading experts in franchising have come together to write not only the definitive work on franchising but one that is witty, easy to read and cuts through the jargon found in the rest of franchise literature. Don't expect Franchising for Dummies to be a rah rah book in support of franchisors. It is often hard-hitting and opinionated. It challenges some common practices in franchising and provides a balanced view of the realities of the franchise relationship. Dave and Michael candidly reveal what makes some franchise systems great and why some franchisors should be avoided at all cost."
Franchising for Dummies carefully takes the reader through the legal issues surrounding franchising, helps the prospective franchisee understand how they should approach the selection of a franchise and also provides them guidance on operating their businesses and working within a franchise setting. For more mature or larger franchisees it deals with issues related to conflicts with the franchisor, terminations, expirations and acquiring additional or new franchise opportunities. For prospective and current franchisors it looks closely at how to become a franchisor and also how to manage the franchise relationship once you are a franchisor and how to expand their system domestically and internationally.
Scattered in-between its pages are growth strategies for franchisees, methods for hiring and training staff, finding locations and it even provide guidance on ending the franchise relationship. For franchisors it focuses in on what it takes to develop a franchise system from the feasibility of the concept to planning for the franchise system and creating the legal documents. It finishes with information on franchise system expansion in the United States and Internationally.
Franchising for Dummies 2nd edition is greatly expanded from the highly successful first edition. While the new book contains all of the same information from the first edition in an updated version, it adds considerably to the knowledge for franchisors and franchisees. The 2nd edition contains a vast CD Rom that also includes contributions from some of the most experienced franchise advisors in franchising. On the CD ROM you will find a workbook entitled Making the Franchise Decision which was written to help prospective franchisees work through the process of asking questions and gathering information from franchisors as they make their decision on which franchise to select. The CD Rom also contains a sample Employee Handbook, an analysis of franchise laws from around the world, an analysis of the construction of the Uniform Franchise Offering Circular, A Franchise Sales and Compliance Manual for franchisors, two Real Estate Workbooks - one for franchisees to assist them in finding the perfect location and the other for franchisors in managing the franchise system's real estate issues as well as other checklists and articles for franchisors and franchisees.
We are excited about the 2nd edition and as with the first edition, all proceeds from the book have been donated to the Dave Thomas Foundation for Adoption.
RAVE REVIEWS
"It is increasingly important that prospective investors know how to properly investigate franchising before taking the big step. Franchising for Dummies is a crucial guide for anyone who is seriously considering the path to small-business ownership. Michael and Dave's long experience and expertise in franchising makes them exceptional guides."
Matthew Shay
President, International Franchise Association
"Dave Thomas, the legendary founder of Wendy's and Michael Seid, one of the nation's leading franchise consultants, have written the ultimate franchise primer. Whether you are planning to become a franchisee or looking to start your own franchise system, don't go into franchising without it."
Lawrence "Doc" Cohen, CFE
Franchisee, Mrs. Fields Famous Brands
Chairman, International Franchise Association
"I have had the privilege of knowing Michael Seid for many many years and there is no human being on the planet with more knowledge about franchising than Michael. I have read his publications over and over again--and each time I learn something new that helps me grow my business. Anyone who makes their living in the "franchising world" is doing himself or herself a gross injustice by not making the time or effort to read this book."
Sidney Feltenstein, CFE
Chairman-Sagittarius Brands
Captain D's Seafood and Del Taco
Past Chairman - International Franchise Association
"Franchising for Dummies is the most important book prospective franchisees and those interested in becoming franchisors should read. "We routinely turn to MSA to perform critical assignments for our clients - including such industry leaders as Pizza Hut, 7-Eleven, Arby's and The Miss Universe Organization - and in this book you get what you need to know straight from the nation's leading consulting expert".
David Kaufmann
Senior Partner
Kaufmann, Feiner, Yamin, Gilden & Robbins
New York
"I have known and worked with Michael and his partner Kay Ainsley for many years. If you want to understand the world of franchising and have the knowledge and tools to make the right decisions along the way, Franchising for Dummies is a must read!"
Dick Rennick, CFE
CEO, American Leak Detection Holding Company
Past Chairman - International Franchise Association
"I have been involved in franchising both as a franchisee and a franchisor for more that 30 years. Franchising for Dummies hits all the critical points. The book is well written and presents the information that's needed to understand the incredible opportunities in franchising. Thanks for writing this book."
Mike Isakson, CFE
President, ServiceMaster Clean
At every Wing Zone Discovery Day, our prospective franchisees receive two disclosure documents. The first is the Uniform Franchise Offering Circular, as prescribed by law and the second is Franchising for Dummies. There is no easier way to translate legalese into layman's English, than placing these two documents side by side.
Stan Friedman, CFE
Executive Vice President, Wing Zone
"Michael brings insight and a wealth of practical experience to Franchising for Dummies. I have worked for many years with Michael and his expertise has made him the leading consultant in franchising and invariably our clients' first choice as an advisor."
Arthur L. Pressman
Co-Chair, Franchise and Distribution Practice Team
Nixon Peabody LLP, Boston, MA
"I have had the privilege of working with Michael Seid for many years in support of franchising at the International Franchise Association. Michael Seid and Dave Thomas has penned a must read for anyone interested in creating a successful franchise system or becoming a franchisee. Franchisees and franchisors alike owe a debt of gratitude to Michael and Dave for this fine work."
James H. "Jim" Amos Jr., CFE
Chairman Emeritus, MBE/UPS
Chairman of SONA MED Spa
Past Chairman - International Franchise Association
"Franchising for Dummies provides the "nuts and bolts" information you need to make a franchising decision. It's easy to read and contains a wealth of insight. I especially like the final section including Ten Keys to Franchise Success and Ten Questions to Ask Before You Buy a Franchise. I wish all my franchise candidates would read this book."
Scott R. Haner, CFE
VP, Franchise Recruiting
Yum! Brands, Inc.
Franchisor of Taco Bell, Pizza Hut, KFC, A&W and Long John Silver
"A must read for anyone with an interest in franchising. This book tells it the way it is from someone who knows it best"
Steve Siegel
Managing Partner, Brookside Consulting
Past Chairman - International Franchise Association
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